Topic outline

  • General

    IMED Journal of Management and Social Research

    (ISSN: 09758429)

    Volume VII, Number 2, July-December 2014

    Chief Editor: Dr. Sachin Vernekar, Editor: Dr. B. Sankaye, Co-Editor: Ms. Sucheta Kanchi

    • Measuring Brand Effectiveness of Garments: With Special Reference to Indore City

      - By Sapna Solanki and Sneha Pungaliya


      Branding has become a very instrumental way for organizations to communicate to the customer in today's
      competitive business environment. Over the last decade, demand for brand name apparel products in both
      discount and department stores has continued to rise. A better understanding of the brand oriented
      customer is needed to assist businesses in producing and marketing apparel products to meet consumer
      needs. The present study is aimed to determine the customers' preference towards exclusive and multibrand
      retail outlet of readymade garments and to find out the factors that determine the satisfaction level of
      the customers. This paper aims to achieve the objectives of analyzing the factor on which the consumer
      preference depends. Data were collected from 288 respondents by a self design questionnaire.
      Nonparametric test (Chi-Square) was used for demographic analysis. Result shows that age and gender
      play vital role to understand perception towards purchase of branded garments. Graphical representation
      shows about preferences, factors affecting purchase, advertisement effectiveness etc.

      Keywords: Brand, Garment, Purchase Potential,

    • Impact Assessment of Self Help Groups towards Socio-Economic Development: A Case Study of Jharkhand, India

      - By Sazzad Parwez


      This article is based on primary and secondary information and talks about the premise that poverty has
      developed social system and subsystems of its own for exploitation poor and especially women in
      Jharkhand. The context for this paper also derives from the current overriding emphasis on microfinance in
      rural finance discourse and its celebration as the new ‘magic wand’ in the fight against poverty. The
      methodology of the present study relied on primary data, books, the web-based research, review of print
      literature and visit to the selected sites to witness SHGs and microfinance status in India. The paper
      concludes that SHGs plays very important role in development livelihood and community.

      Keywords: Microfinance, Self Help Group, Livelihood, Poverty Alleviation, Microfinance Institutions,
      Rural Finance

    • Challenges Faced By Micro Entrepreneurs: A Study of the Street Vendors of Surat

      - By Renuka Garg, Aaishwarya Kulkarni and Priti Garg


      Abstract- Street vendors are micro entrepreneurs, who are involved in providing retail services to
      meet the daily requirements of the people. Due to the unorganized nature of their business they
      lack a voice and face various challenges while eking out a livelihood. The paper focuses on the
      challenges related to access to capital, urban space, working conditions, and the business
      environment in which they operate.

      Keywords: Street vendors, micro entrepreneurs, challenges, urban space

    • Analyze the effectiveness of internet advertising of financial products and services on Banks’ website

      - By Pritpal Singh Bhullar and Dr. Amrinder Singh


      Internet has emerged as the most effective and efficient alternative in advertising business for
      marketing around the globe. Consumers can scratch any information about the product on the
      internet. Through internet, companies catch their potential consumers in urban, semi urban and
      rural market. Dissemination of information has become easier through this advertising media. It
      has brought revolution in the marketing of financial products. New rules have been invented for
      the battlefield of advertising of banking products. Banks and financial institutions try to develop
      new innovative ideas for implementing customer relationship marketing strategies effectively
      and try to strengthen their relationship with customers. This research paper makes an attempt to
      analyze the effectiveness of internet advertising of financial products of banking products over
      their websites. ANOVA has been applied as a statistical technique to measure the perception of
      the respondents. Suggestions have been made in the end of the research paper for enhancing the
      effectiveness of internet advertising.

      Keywords: Internet Advertising, Informative advertising, Confusing advertising, Annoying
      advertising, Anova

    • Medical tourism in national capital region india: perspectives of medical service providers

      - By Manjula Chaudhary and Arpita Agrawal


      Medical tourism is emerging as an important segment of tourism and healthcare across the world
      and oriental countries are positioning it as a low cost- high quality offer. India is emerging as a
      popular destination for medical tourism and helping India improve its balance of payments by
      generating foreign exchange. Few pockets in the country around big cities have come up with
      good hospitals offering medical tourism on their portfolio and one such region is of the capital
      Delhi known as National Capital Region (NCR).This paper analyses state of medical tourism in
      NCR from the perspective of doctors and hospitals based on their experiences and opinions. The
      results suggest that there are four main factors which have led to growth of medical tourism in
      India. These are low cost, less waiting time, high quality and availability of treatment. These
      factors are the strengths of medical tourism industry in NCR and hence should be mapped to the
      opportunities in the medical tourism market. The study also shows that India is currently
      receiving patients from African and Middle East countries where the patients want best quality
      treatment at low prices as most of the time the treatment is not available in their own country. This
      creates space and opportunities for the country and the hospitals to make relevant strategies.

      Keywords: Medical tourism, medical travel, health tourism, foreign patients in India

    • Review of studies as to knowledge management trends in China, Malaysia & India

      - By Dr. G S Batra and Tamana Anand


      The purpose of this paper is to explore dimensions of Knowledge Management (KM) and research
      trends in KM in Malaysia, China & India. China has relatively newly developed KM awareness,
      unique Chinese culture environment requires the Chinese research models, two major challenges of
      China economy, i.e. reforming in the process of development and the privatization as well as the
      regional difference need to be reflected in China KM research. Findings revealed that Malaysian
      Government and private companies should find solution of difficulties associated with sharing
      knowledge, which are: lack of incentives; knowledge is an individual property; knowledge
      hoarding; competitive tensions; concern over information leakage; fear of criticism; time pressure;
      and employee apathy. The literature on India are not very encouraging as they reveal that there is a
      lack of organizational culture for knowledge creation, sharing and dissemination which has serious
      implications for the competitiveness of the firms, industry and the country.

      Keywords: China, India, Knowledge Management, Knowledge Worker, Malaysia, National culture

    • Relationship Strategies are imperative for customer satisfaction, trust and loyalty: An empirical study on Indian Telecommunication Sector

      - By Tushar Kanti and Shivani Dixit


      Now day’s customers buying decisions are not based simply on the quality of the product but with
      the relationship they have with the company. The continuing changes in the behavior of
      customers will increasingly necessitate lengthy and involved relationships between buyers and
      sellers. One method for doing this is called CRM (Customers Relationship Management). CRM
      strategies are basically focusing on the relationship between buyers and sellers, and responsible
      for creating the benefits for both parties and resulting in a long lasting and valuable partnership.
      This study is directed to understand the importance of relationship strategies in the
      Telecommunication sector. The objective of this research is to identify the effect of relationship
      strategies on customer trust, loyalty and customer satisfaction among telecom customers. This is
      of considerable interest to both practitioners and academics in the field of relationship
      management. The type of research used for this study is descriptive and exploratory research
      design. Convenience sampling method was chosen to collect the data and the sample size was 100.
      The data was analyzed by using chi-square and the hypotheses were tested using correlation. The
      study revealed that there is a significant relationship between Relationship Strategies, customer
      satisfaction and customer loyalty. But amongst all the three variables customer satisfaction is
      highly positively co-related with the Relationship Strategies.

      Keywords: Relationship Marketing, Relationship Marketing Strategies, Customer Satisfaction,
      Customer Loyalty, Customer Trust, Indian Telecom Sector.

    • Career is a Succession of Jobs

      - By Anshuman Das


      Gone are the days when one has to hold on to a Follow your Instincts, Consult Career Coaches
      position or organization for 20 years, became too Do Role-play with your friends and your contacts.
      much 5 years? Need not be. It is time when rolling Practice asking for a slightly higher salary with a
      stone gathers no moss no more holds good esp. when partner who doesn’t give in easily. Practice asking for
      one is looking at a Career Management, if not in some a role change. Do it over and over taking different
      but is true for most jobs and roles. situations. There are professional Consultants who
      Time to Learn, Unlearn, Learn and Move on Yes It’s a take MOCK Interviews and give Feedbacks, There
      time to learn , unlearn, learn and move on. All of you are HR Consultants who also Coach people on
      must be wondering why am propagating so much on Interviews and guide people on Interview cues and
      this, well that’s the truth as many of you know. As a how to conduct oneself professionally and take
      HR Professional when I used to select or reject a through ones background. Sometimes people don’t
      Candidate Job Hopping and the stint in the know how to position themselves in an interview
      organization was one of the major reason which I and before interviewers even if they have a strength
      always stressed upon apart from other criteria. But not able to sell. Seek help of such consultants above
      today its no more, at least the importance that is for guidance. Now lets go to the Offer stage. What do
      attached to this has definitely lessened though you do when you get an offer? What makes you
      minimum stint in a role as per accepted industry happy about the offer? What displeases you? How
      standards is followed.

    • Agriculture and Rural Development in India: The Linkages

      - By Raoof Ahmad Lone


      Agriculture plays an important and vital role in any economy generally, for developing countries
      particularly and for a country like India especially. Basically India is an agricultural country with
      143 million hectares of land as net sown area, the highest percentage of land under cultivation in
      the world. The country accounts for 17 percent of world’s population and ranks at second largest
      populated country. The country has about 69 percent of population living in its rural areas and
      villages and the sole source of their livelihood is agriculture and allied activities. Cereal and many
      ground crop production in agriculture has beset many problems and many scholars have
      admitted that agricultural diversification towards high value commodities will strengthen
      agriculture growth in future and will result high remunerative returns to farmers. Again the
      horticulture and other allied activities have lot of backward and forward linkages which resulted
      wide employment opportunities and income flow, equally distributed to all in these rural areas
      hence helps in the development of rural India. The paper will enshrine role of agriculture in rural
      development and role of diversification to develop agriculture sector itself and is based on
      secondary data sources, NSSO, Census data is being used in the paper.

      Keywords: Agriculture, Rural Development, High Value Commodities

    • Direct Selling Industry In India : An Overview

      - By Shruti V.Joshi and Dr.Apoorva Palkar


      Direct Selling is an alternate distribution channel which establishes direct reach to consumers. It
      is a rapidly emerging channel, that boosts self employment opportunities, encourages women
      empowerment and holds immense importance to the overall economic system. However, despite
      its double-digit growth, limited information about this sector is available.
      This research article assesses the direct sales industry across several parameters such as revenue
      generated, sales force employment , product category coverage and its contribution to the
      government exchequer through a span of eight years for 2005 to 2013.It also highlights the issues
      and challenges that inhibit the growth of the direct selling industry.

      Keywords: Direct selling, product categories, employment ,exchequer, contribution